The Challenge of Bicycle Manufacture in Portland
Our bicycle culture is one of the crown jewels that Portlanders enjoy using to distinguish ourselves from other American metropolises. Despite the often inclement weather, Portland benefits from a bike-friendly design left over from the days when our neighborhoods were built around streetcar routes, as well as more recent public investments in bicycle lanes and other infrastructure that make bicycling here safer and more enjoyable than in many parts of the country. This, combined with the outdoorsy and eco-friendly Portland culture, creates a near-perfect environment for bicycle ridership to flourish. “We already have more people riding here than any other city in America,” says Jonathan Maus of BikePortland.org , a local bicycle advocacy website. Given the lavish attention we devote to bicycle use, however, surprisingly little attention is paid to its ancillary, bicycle manufacture. For laypeople who have trouble reattaching a thrown bike chain, understanding Portland’s bicycle manufacturing industry in the course of a single article may seem daunting. Luckily, the local industry tends to consist of small-to-medium sized businesses, without stunningly huge, globe-spanning labels like Nike or HP. What’s more, these businesses tend to fall into one of two different categories—artisans and entrepreneurs. The artisans may seem more consistent with the appealingly idiosyncratic nature of Portland. They tend to be high-end, independent craftspeople who combine the utility of a bicycle with artistry of design to create award-winning bikes that garner national recognition. The labor and skill of these artisans has given Portland a certain cachet among bicycle enthusiasts as a place to get a fine bike.
Ben Farver of Argonaut Cycles in Goose Hollow is one such artisan. Sharing space and equipment with another accomplished craftsman, Andy Newlands of Strawberry Cyclesport , he builds custom bicycle frames to the exacting specifications of enthusiasts. Frame builders, many of whom studied at the United Bicycle Institute of Ashland (the only bicycle frame-building school in the world, according to owner Ron Sutphin), are the most common type of bicycle artisan in Portland, though there are also craftsmen who build wheels, bike tools, and even ultra-specialized products like handmade wooden bicycle fenders. Farver describes most craftsmen as enthusiastic bicyclists (usually male) who work either solo or, at most, in partnership with one other artisan. Building a bicycle frame is very labor-intensive, and each frame can take up to several months to make. The individual nature of the work and the handcrafting aspects of the process mean that, over time, frame builders can develop distinctive styles, says Sutphin, often incorporating subtle touches imperceptible to laypeople, which distinguish them from their colleagues. Many of these styles, especially among frame builders who specialize in steelwork, are inspired by historical bicycles of Europe. Independent, labor-intensive work may provide great opportunities for artistry, but it is difficult to make a living that way. Since most frame builders are independent businesspeople, they must devote time to marketing, sales, finance, supply, and other business functions that take time away from actually producing bikes and generating income. This helps explain the top-notch prices handmade frames command. After the cost of materials, tools, and shop space, frame builders may make a profit of $1,000 to $1,500. With an output of perhaps two frames a month, “you end up making less than a barista,” says Farver. What’s more, it’s tough to charge more money for a hand-built frame because Portland is home to so many skilled frame builders—charging too much drives customers to other frame builders and prevents a craftsman from making a sale at all. To support themselves, many frame builders take second jobs as bike mechanics for other businesses. But while frame builders may offer the lowest prices they can, Portlanders are still not willing to shell out $2,000 for a frame, let alone even more for the entire bicycle, says Jay Graves, owner of the Bike Gallery , one of Portland’s most recognizable bicycle stores. When asked how many locally manufactured bicycles he sells, Graves smiles ruefully and says, “All of our bikes are from Asia except Co-Motion ... But just about every product on the Co-Motion bike is Asian-made.” Though the Bike Gallery has made an effort to partner with local builders, the numbers never added up and the project had to end.Toy Pedal Car Parts - News

It's not just a toy for tooling around the neighborhood anymore, he says, “It's about replacing your car with a bike.” Collaboration with Metrofiets (a local manufacturer of “cargo bikes”) may even lead to people carting 400-pound loads around Portland
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